After the logo is finalized and the corresponding digital files are provided, some questions may remain unanswered. For instance, you may wonder why there are various file formats available. When it comes to your logo, having the right format for every occasion is of utmost importance – whether you need to apply it to your social media profile, website, or business card. In the following paragraphs, we will show you – all you need to know about the most commonly used logo file formats. It is time to find out where and how to use them. Let’s start with the PNG!
4 MOST POPULAR LOGO FILE FORMATS
PNG – Portable Network Graphic
PNG (Portable Network Graphics) files are a type of image file that can be used for almost all digital purposes. They are particularly useful if you need a logo with a transparent background. However, this type of file is not recommended for printing purposes.
- It’s easy to load, open, and use.
- PNG uses lossless compression – the image quality won’t degrade even after multiple conversions.
- Supports a range of color depths, including 24-bit RGB and 32-bit RGBA, allowing for more accurate color representation.
- Supports the use of transparent background.
- Websites and blogs
- Online shops and platforms
- Letterheads on Word documents
- Social media profile
- Images (watermark), and more.
Since PNG files support transparent backgrounds, they can be placed on any colored or patterned background without disrupting the design.
How to open a PNG file
Opening a PNG file is simple and can be done on a computer, mobile phone, or tablet. Most web browsers also allow you to view PNG files without having to download them first.
Whether you are designing a website, creating social media posts, or preparing a presentation, a PNG file can be a reliable and effective way to showcase your brand logo.
SVG – Scalable Vector Graphic
Scalable Vector Graphics, or SVG, is a file format for two-dimensional vector graphics that was developed specifically for web use.
Unlike other file formats, SVG is ideal for scaling up images without any loss in quality, making it an essential tool for creating sharp and clear visuals. Vector logos are crucial for print formats as they guarantee the image will be displayed clearly regardless of its size.
- SVG files are vector-based – can be scaled to any size without losing quality or resolution, making them ideal for logos that need to be displayed on different devices and screen sizes.
- Supports transparency and multiple layers.
- Allows for easy editing and customization using vector graphics software.
- SVG file is typically smaller in size compared to raster-based image formats like PNG or JPG.
- Can be animated and interactive.
- Print materials (business cards, brochures, flyers, etc.)
- Labels and stickers
How to open an SVG file
To open an SVG file, you can use a variety of programs, including Adobe Illustrator, Photoshop, InDesign, Inkscape, Sketch, Affinity Designer, CorelDRAW, and others.
Many web browsers, such as Chrome, Safari, and Firefox, can display SVG files directly. To open an SVG file in your browser, simply right-click on the file and select “Open with” and then choose your preferred browser. If you want to edit the SVG file, we recommend using a dedicated vector graphics editor like the one mentioned above. This type of file is the most suitable for sending to the designer when it is necessary to make changes to the logo.
EPS – Encapsulated PostScript
EPS (Encapsulated PostScript) is a popular file format, mainly used for two purposes: preparing for printing or editing logos and other similar elements. Among designers, it is known as the “working file” because it allows them to work with great precision and make changes easily.
Benefits of using EPS file
- Vector format – can be easily scaled to any size. The logo can be used on a variety of mediums (including billboards) while retaining its quality and resolution.
- Editable using design software (Adobe Illustrator, Photoshop).
- Supports transparent background.
- Printed materials such as business cards, brochures, and posters
- Promotional items such as stickers, labels, etc.
How to open an EPS file
To open an EPS file, you can use software such as Adobe Illustrator or Adobe Photoshop, which are specifically designed to work with vector graphics.
Note: When receiving EPS logo files, they should be provided with both a colored background and a transparent background to accommodate various printing and editing requirements. While most printers and designers accept EPS files, it is still wise to check beforehand to ensure the file format is compatible.
PDF – Portable Document Format
PDF (Portable Document Format) is a file format that is mainly used for documents. Since PDF files can also contain vector graphics, logos created in vector format can be saved as PDF files for easy sharing and printing.
Benefits of using PDF file
- Easy to read – PDF can be opened on any device without the need for special software.
- Remains the same on any device (computer, tablet, or mobile phone).
- Supports transparent background.
- Easy to send and share with others.
- Printed materials (business cards, posters, stickers, etc.)
- Suitable for clothing and clothing labels
How to open a PDF file
You can download the file and open it on your computer, tablet, or mobile phone. Most browsers allow you to view the file without downloading it. However, for editing a PDF logo file, you will need a graphic design tool, such as Photoshop or Illustrator.
Convert Image Files with Online Convert
Online Convert is a free online file converter that allows you to easily convert your image files to various formats, including EPS, SVG, PNG, and PDF. Whether you need to prepare your logo for print or digital use, Online Convert is here to help!
It offers a remarkably user-friendly experience, requiring no technical expertise. Simply upload your image file, choose among optional settings, and click the convert button. Within seconds, you will have a new file at your disposal, providing swift and seamless access to your desired format.
Online Convert’s image file converter supports a wide range of file formats. This versatility is especially useful when working with different clients who may have different requirements for their logos. So next time you need to convert your image files, give Online Convert a try, and see how it can simplify your workflow.
In Conclusion: Logo File Formats
When it comes to logo design, it is important to have the appropriate file for each specific purpose. Let’s review what is important to keep in mind:
- Choose PNG format for digital use such as social media, presentations, watermarks on images, etc.
- For printed materials (business cards, brochures, clothing) – use a vector file, SVG (if the printer accepts it, otherwise use EPS or PDF).
- If a designer needs to make changes – provide them with an SVG or EPS file, unless they request a different format.
- The best file format to use for a transparent background is PNG.
Having these formats on hand will ensure that your logo can be used effectively across various mediums and platforms.
Good luck with your branding efforts!