iPhone RAW vs ProRAW vs HEIF: Best Format Choice?

iPhone RAW vs ProRAW vs HEIF; a man taking photos with iPhone 16 pro

When it comes to capturing stunning portraits on the iPhone 16 Pro, the choice of image format—Bayer RAW, ProRAW, or HEIF—can significantly impact your results. We’ve conducted a portrait shoot in high-contrast lighting with the iPhone 16 Pro, comparing these formats to see how they perform. Let’s break down our findings, share technical insights, and help you decide which format suits your photography needs, especially for high-contrast portraiture!

The Shoot Setup

To test these formats, we shot portraits during late afternoon, with the sun casting long, directional shadows for dramatic, high-contrast lighting.… Read the rest

The Best Video Settings for iPhone

A man recodring a concert on hie iPhone; using the best video settings for iPhone

Your iPhone is more than just a device for texting and calling; it’s a powerful tool capable of capturing stunning video content. But to unlock its full potential, you need to optimize its settings. Find out the best video settings for iPhone and how to use them to produce high-quality content!

🎬 Getting Started: Turning Your iPhone Into a Professional Video Camera

Before we jump into the nitty-gritty, let’s set the stage.… Read the rest